Skip to main contentThis glossary provides definitions of key terms used in GBG GO to help you understand the platform and its features.
Account management
The section in GBG GO where users with the correct permissions can manage team members, assign roles, reset passwords, and configure API access.
Admin users
Users with administrative access in the GBG GO platform. They can add other users, manage roles, departments, and more.
Analytics
A feature in GBG GO that provides insights into customer journeys, verification results, and user behavior through reports and dashboards.
API access
A feature that allows authorized users to generate API credentials for integrating GBG GO with external systems.
Capability
A specific data point or verification check available within a module or variant that can be evaluated when configuring outcome rules. Each module or variant provides different capabilities based on its functionality, which can be used to create conditional logic for determining customer journey outcomes.
Combinators
Combinators are a type of logical operator that determines how multiple rules within an outcome are evaluated together. In GBG GO, there are two types of combinators:
- All Match: All conditions must be true for the outcome to be applied.
- Any Match: At least one condition must be true for the outcome to be applied.
Customer journey
A defined workflow in GBG GO that guides users through verification processes, including identity checks and fraud detection.
Documents and biometrics
A combination of document verification and biometric checks such as liveness and facematch, used to confirm a user’s identity.
Evaluation
A key decision-making step in a journey where a customer is accepted, rejected, or flagged for manual review based on verification results. These decisions can be configured to meet specific business rules and compliance requirements.
Fields
Fields are predefined capabilities or verification checks that you can use to build conditional rules within your journey outcomes. In GBG GO, Fields are selectable criteria that represent different types of verification checks the system can perform and evaluate. They’re essentially the “building blocks” for creating business logic. For example, Name + Address Matches checks whether name and address data align with any trusted sources.
GBG GO
A platform for designing and managing customer verification workflows.
GBG Trust score
A comprehensive risk assessment score that combines various data points to evaluate the trustworthiness of a customer. 100 being the highest level of trust. The higher the score, the lower the risk associated with the customer.
Investigation
A GBG GO feature for investigating submitted customer data.
Journey builder
The interface in GBG GO where business users design and configure customer journeys by adding modules, setting routing conditions, and defining evaluation rules to create customized journeys.
Journey templates
Pre-configured workflows designed for specific industries or use cases to help users quickly set up customer journeys.
Module
A functional component within a journey, such as data verification, fraud detection, or evaluation. Module results are known as outcomes. These outcomes can be configured to meet specific business needs and compliance requirements.
Modules and variants
- Modules perform specific tasks within a journey (e.g., ID verification).
- Variants are different versions of a module configured for specific regions, compliance rules, or business needs (e.g., “UK: Single match super bureau”).
Operators
Operators are comparison points that define the relationship between a field and its target value when creating conditional rules. Operators establish the logical comparison that determines whether a rule passes or fails.
Preview environment
A test environment where journeys can be validated before being published to production.
Production environment
The live environment where published customer journeys are actively used by real customers.
Routing
A mechanism that determines how users move through a journey based on predefined conditions (e.g., verification results, fraud risk scores).
Schema
A structured format that defines the required data fields for a journey’s API integration. The schema updates dynamically based on the modules included in a journey.
Webhook
A GBG GO feature that allows you to send real-time notifications through a POST request to external systems when specific events occur in a customer journey. 
